Teething problems of a new business

To say that we’ve had a few “teething problems” running CW-X SA, our small business, would be a massive understatement. The definition of teething problems is: “short term problems at the early stages of a project.”

The night we signed the contract & loaded KK’s car full of stock. We were officially the owners of our own business!

I bet if you asked any mother to describe her child’s teething, she would mention the drooling, the irritability, the niggles, the loss of appetite, the red gums, the chewing of fingers and toys. Yeah, sounds familiar to us.

The teeth cut so far have been for the following reasons:

  • Delays in getting our payment platform up and running. And I’m talking months, not weeks!
  • Our stock was delayed at customs and then audited by SARS. Fluke, I swear!
  • Commitment from buyers but the orders don’t come through. Everyone promises to go buy, but then … don’t.
  • Orders for stock we didn’t think people would be interested in. Funky colours are not as popular as we thought.
  • Running social media campaigns is tough! Providing fresh content 24/7 and having minimal engagement is frustrating.

The challenge is also running the business after hours while we have our day jobs. It has meant a lot of late nights and busy weekends. We accidentally missed a failed order on the site last week. Thank goodness for our site developer Liza who has been absolutely amazing!

Through the drool and niggles, there are some nuggets that we’ve picked up along the way:

  • The personal touch is important. While I’m all for online shopping, there’s something about speaking face-to-face with someone. I totally get how retail giants such as Amazon and even Yuppie Chef are toying with bricks and mortar. Don’t underestimate the value in hand deliveries.
  • Runners are all so different but yet all so alike. Sticking to what we know has worked for us. Trying to be all things to all people is impossible right now.

    I love these lava print tights! And everywhere I saw jacaranda trees, I would stop to take pics.

  • Knowing the stock makes all the difference. I have started running in different bras and running in various styles of running tights. It definitely helps knowing the product, but not only through the brochures, but from personal experience. I’ll tell you now (for free) that the racerback Xtra Support bra is not nearly as comfortable as the StabilyX Running bra.

    They say you shouldn’t try anything new when running a race, but I decided to try out the StabilyX Ventilator 3/4 tights for Kaapsehoop half marathon. This is me and my dad 300m from the finish line. We were hurting! But the tights felt amazing!

  • Finding the right brand ambassadors who love your product and believe in your vision has been so motivating! Thank you Kirsty & Dan!

    OCR & Trail running fanatic!

    Kirsty just had to try out a couple of handstands in her new Generator Revolution Trailprint tights. Gosh, they fit her like a glove!

The snag of spraining my ankle and KK traveling for work during December is yet another teething problem for us – something we need to work around. You start becoming incredibly solutions-focused and agile.

The running injuries come & hopefully will go. The projects at work should come to an end. But runners don’t stop running. And so the sales must go on!

Get to CW-X SA and find out why we’re committed to sticking through the teething problems!

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