Teething problems of a new business

To say that we’ve had a few “teething problems” running CW-X SA, our small business, would be a massive understatement. The definition of teething problems is: “short term problems at the early stages of a project.”

The night we signed the contract & loaded KK’s car full of stock. We were officially the owners of our own business!

I bet if you asked any mother to describe her child’s teething, she would mention the drooling, the irritability, the niggles, the loss of appetite, the red gums, the chewing of fingers and toys. Yeah, sounds familiar to us.

The teeth cut so far have been for the following reasons:

  • Delays in getting our payment platform up and running. And I’m talking months, not weeks!
  • Our stock was delayed at customs and then audited by SARS. Fluke, I swear!
  • Commitment from buyers but the orders don’t come through. Everyone promises to go buy, but then … don’t.
  • Orders for stock we didn’t think people would be interested in. Funky colours are not as popular as we thought.
  • Running social media campaigns is tough! Providing fresh content 24/7 and having minimal engagement is frustrating.

The challenge is also running the business after hours while we have our day jobs. It has meant a lot of late nights and busy weekends. We accidentally missed a failed order on the site last week. Thank goodness for our site developer Liza who has been absolutely amazing!

Through the drool and niggles, there are some nuggets that we’ve picked up along the way:

  • The personal touch is important. While I’m all for online shopping, there’s something about speaking face-to-face with someone. I totally get how retail giants such as Amazon and even Yuppie Chef are toying with bricks and mortar. Don’t underestimate the value in hand deliveries.
  • Runners are all so different but yet all so alike. Sticking to what we know has worked for us. Trying to be all things to all people is impossible right now.

    I love these lava print tights! And everywhere I saw jacaranda trees, I would stop to take pics.

  • Knowing the stock makes all the difference. I have started running in different bras and running in various styles of running tights. It definitely helps knowing the product, but not only through the brochures, but from personal experience. I’ll tell you now (for free) that the racerback Xtra Support bra is not nearly as comfortable as the StabilyX Running bra.

    They say you shouldn’t try anything new when running a race, but I decided to try out the StabilyX Ventilator 3/4 tights for Kaapsehoop half marathon. This is me and my dad 300m from the finish line. We were hurting! But the tights felt amazing!

  • Finding the right brand ambassadors who love your product and believe in your vision has been so motivating! Thank you Kirsty & Dan!

    OCR & Trail running fanatic!

    Kirsty just had to try out a couple of handstands in her new Generator Revolution Trailprint tights. Gosh, they fit her like a glove!

The snag of spraining my ankle and KK traveling for work during December is yet another teething problem for us – something we need to work around. You start becoming incredibly solutions-focused and agile.

The running injuries come & hopefully will go. The projects at work should come to an end. But runners don’t stop running. And so the sales must go on!

Get to CW-X SA and find out why we’re committed to sticking through the teething problems!

That’s it. I’m out!

I’ve sprained my ankle. I wish I had a more elaborate story as to how I managed to sprain it. I wasn’t saving a kitten up a tree. I didn’t fall off my bike. I wasn’t even participating in a trail run. I simply stepped off the patio onto the grass on my way to pick up dog pooh. Yeah, that’s it.

The timing is actually perfect. It’s year-end and the race calendar has run out. Spraining my ankle has forced me to go into a phase of forced rest without having serious FOMO about any races I’m missing.

Come to think about it, I have missed quite a few races this year. Not entirely out of choice, but because they’ve sold out so quickly. I blame Discovery and their ridiculous point system. Since they entered the game with their Vitality Series, things have been quite chaotic at races.

The entries have sold out fast. The fields have become bigger and bigger resulting in gridlocked traffic on the road as well as huge congestion in the race. I’m seeing an increase in litter at all the water stops from mainly inexperienced runners.

Running a race in Jo’burg has become quite painful. And the last time I checked, old favourites such as Om Die Dam and Oceans were already sold out. We used to have a few months to plan and think about the races we’d like to enter. Not anymore.

Don’t get me wrong. The increase in the number of people running and getting fit is wonderful. It’s positive. I mean, WTH! Sell out races is great. But the vibe has changed. I’ve started to choose an afternoon run around my neighborhood and the occasional run with Graham Block’s group over the stress of an actual running race.

I might feel different about the whole situation next year. Things might have changed. Maybe I’m just tired and winding down. Maybe I’m just really miserable and yes, maybe it is FOMO. With my ankle injury, I’m going nowhere fast and putting my feet foot up has left me with lots of time to think. 

I’m doing a lot of that lately.

 

Behind the Dassie lens

As we headed back to work after a thrilling weekend down in Nature’s Valley, I was swiping through a couple of photographs on my iPhone that KK had taken from the Otter Trail Dassie 10km trail run.

The mixture of pics show me as a bag of nerves before the race, my daring efforts during the middle of the race (just after I ran into a tree), followed by hilarious pics of me gripped with fear as I crossed the balance beam over shark & piranha infested water.

We had made the decision to go down to Knysna even though KK had pulled out of the Otter Challenge race due to injury. We had already booked flights, accommodation etc. and we thought we’d go down to support friends running the race and just enjoy a weekend away.

It’s not what KK had originally planned for his Otter 2017 trip. But his injury had forced him to drop out. Not being able to run, missing out of the hype, the registration, race number collection and then the race itself wasn’t fun. Playing the supporter role is not what he signed up for.

But when I see the photos, I realize that throughout the entire time, not once did he make others feel bad or guilty. He didn’t sulk or get irritated by our excitement.

But his weekend revolved around me. He helped pick out my new hydration pack, thank goodness, as there was no water point on the Dassie. He nudged me every morning to go for my morning runs and there would always be cups of hot tea when I returned.

And on race day, he was there. He gave me his usual prep talk when I got my nervous running cough attack, he made sure I had all my kit and he popped up at every possible moment to take photos of me during the race, cheering me on, at the start, during the middle of the race when I wanted to quit, and at the finish line. KK was present.

His happiness for me finishing my race shines through in the pics. I can still hear his cheers from the side of the road and he was genuinely interested in my over-analysis of every step of the race.

Sometimes it’s how you show up to a race, more than crossing the finish line that shows what kind of athlete you are.

I know you’ll be back to run your Otter, but this ones for you babes!

I Ran-the-Berg and loved it

I’ve always made lame excuses about running trails. Claims that I if I was going to train, I’d pour more effort into road running than trail. If I had time to run, my focus was going to be on tar. But with KK training for Otter, he hinted that I should try the Run-The-Berg Challenge trail run. Yeah, why not? How hard could it be?

Collecting race packs

I won’t lie, by the time the race weekend arrived, I was nervous! It was the unknown and when we were fully engulfed in the Drakensburg on the Friday afternoon, the weather was overcast and windy. An SMS from race organizers instructed that we had to pack in some of the compulsory items, such as a waterproof rain jacket and space blanket. Luckily with KK out of the race, he had loaned me all his fancy trail running gear.

The night before the race, I kept having visions of getting lost. I wasn’t sure how long it would take me to complete the course. We were also given a pamphlet about snakes to look out for in our race packs. Great! If I wasn’t concerned before, I then lay awake till almost midnight trying to convince myself that this was going to be fun and that if all else failed, I could walk to the end.

The race is made up of two days of running. The Challenge event runs 15km each day and the Extreme event takes on the longer distance of 25kms. I knew that coming out of 4 weeks of bronchitis and undertrained that I would only run one of the two days. KK convinced me to run Saturday so that I wouldn’t spend the entire weekend stressing. I agreed.

The race started here…

We woke up to the most glorious of mornings on Saturday. The sun had come out, the wind was gone. It kind of takes your breath away looking up into those majestic mountains!

I clung on to a friend, Linda, at the start of the race. Experienced and uber confident, she showed no sign of nerves. Inside, I was like jelly. Following her guidance, we started in the middle of the pack and off we went. Within 500m, I was at the back with a few walkers behind me. Keep calm, just keep… calm.

It’s an odd experience. By the time we reached around 4kms, there were very few people running beside me. At times, when I looked around, I was all alone. What I expected to be a stressful situation was actually quite calming. I was able to breathe and take in the views. Gosh, they were incredible. Before I knew it, I had reached the 6km mark which was the highest point of the race. It was downhill from there.

As the terrain changed, so did the views. We weaved between forest trees, climbed rocky cliffs and then suddenly emerged into an open Savanah type grass field.

The race did not end at 15kms, something I learnt the hard way. In the end, my Garmin recorded 17.4kms. I was cheesed. But not once during the race did I feel like quitting. In fact, with no one around me, the only person I was racing against was myself. It dawned on me that while a road race is mentally tough, I didn’t feel the same pressures as I did on the trails.

The ugly sense of urgency & panic was gone. I wasn’t as hard on myself when I walked. I loved stopping a couple of times to take photographs.

And when I crossed the finish line, there was no big clock to remind me that I was slow or that I had missed a cut-off. There were only cheers, and a beer truck and boerie rolls. There is definitely a different culture at the trail runs. Refreshing actually.

On the Monday morning, I bought myself my very first pair of proper trail shoes. It feels like I’ve leveled up when it comes to trail running. I’m so ready for that Dassie trail run down at Otter now.

If anything, the Run-The-Berg trail race reminded me that running is about having fun. It’s about proving to myself what I am capable of. I didn’t get lost. I didn’t even come last. I am stronger than I thought. Yes, I coped and boy, I kinda love trail running.

At the race briefing the night before the race, the race director Warren quoted something similar to this:

And it will stick with me forever after I came and conquered Run-the-Berg!