Running in a digital world

In my world of digital marketing, I’ve been learning about website analytics. One of the coolest terms I’ve been exposed to recently is “success events” on websites. In layman’s terms, this is the tracking of activity when people come to your website and the actions they take.

These so-called success events could be anything from clicks on a login button, completion of a shopping cart journey, filling out an application form or simply spending time on the site. You define what those success events are for your specific site. (Okay, enough geek talk.)

So it was on this morning’s run that I decided to define those success events and ticked each one off in my head as I went along.

  • Getting out of bed to go run. This must be the biggest success event of them all! That negotiation that goes on in your head whether or not to lie in or go for a run is a toughie most weekends.
  • Running the 1st kilometre without walking. From my gate to the swimming school is a bit of a pull and the urge to walk is strong. Good job this morning Bron.
  • Getting through the security boom through Norscot Manor. The guard is very strict and usually doesn’t even allow runners (I know!) to head through the boom unless you specify an address. Dude, I Googled a few options long ago! Boom lifted.
  • Running the 4th kilometre at a pace of 7:15 minutes. Nice! I wonder if some of that speed work at the gym is paying off?
  • Using my cool down time to walk the dogs around my complex as soon as I got home. Bonus!  They We loved it!

Check box

All in all, my report looked good this morning. Great run! Success!

Please feel free to share your own thoughts, I love it when you do!

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