We’re closing down

When KK read me the email, it truly felt like someone had punched me in the stomach. For a couple of days, we both floated in a bubble of denial, hoping our contact in the US would reply to our list of frantic questions with a solution. It never came.

The news was not what we were expecting to hear. They have decided to restructure and stop the international distribution model. Basically, our supplier will not be supplying us with anymore stock and advised us to close down the CW-X SA business.

Gutted. Angry. Relief. Disbelief. Hurt.

The timing was bitter sweet. After spending so many months getting our business up & running, we had just engaged in negotiations with a few partners to start advertising in top notch media. After a great evening hosting a stand at the Valentine’s Day Night race at Harriers, we had made plans with a few other clubs to sell our goods. Business had picked up! The tingling excitement when my phone beeped signaling a new order had come in never grew old!

Now we are sitting with the dilemma of swapping our growth strategy for an exit strategy.

It’s the weirdest thing. I’ve ping-ponged between feelings of complete sadness to days when I look back and at how much KK and I were able to accomplish in the last couple of months.

There are no regrets.

The purchasing process, registering our company, opening up bank accounts, setting up the website, learning about the product, selling to customers, the late nights of prepping social media posts and running campaigns on Facebook & Instagram. Every day I felt more alive than ever!

KK and I learnt so much about ourselves and one another too. Want to know how strong your marriage is? Run a small business part-time with your spouse! We’ve grown tremendously during this journey together.

The pic is dark but it was a selfie we took the evening we had finally signed offer & loaded the car with stock. We were entrepreneurs!

The first delivery! After being held up at customs for 5 weeks, this was one of the highlights! Unpacking boxes of our very first order of stock!

The Sunday afternoons practicing setting up the banners and gazebo in our garden.

We can’t thank our family & friends enough for the support during the last couple of months. You have been part of the success and the fun. The excitement you showed, the stories you listened to, believing in our vision. It has meant so much!

Thanks especially to all our brand ambassadors and loyal CW-X fans: Dan, Kirsty, Gwynn, Timaya, Advocate Karen, Julia and Zara, Carl, Isabel, Jonty and Portia. It was a hell of a ride!

So where to from here? A huge clearance sale of the stock we purchased. Updating the site to reflect the sale prices and trying to get back as much of our investment as possible. The learnings continue and I suspect it’s preparing us for our next business venture.

As readers who follow my blog, you’re the first to hear the news before we send out official comms to our customer database. The good news is that you’re also the first to take advantage of the sale prices. Head over to the site to grab first dibs on the most amazing running clothes you will soon not be able to get locally before we shut down the site.

13 thoughts on “We’re closing down

  1. So sorry to hear Bronwynne, you gave such excellent service! I’m sorry to hear that I won’t be able to get my favourite running bra anymore – you have to find us another excellent brand 😉

    Liked by 1 person

    • Awe, I know! We’re just as sad! And you’re right, the product is amazing! Pity. But thanks for the support & traveling this journey with us! It’s been such a ride! We’ll definitely let you know what’s next soon! 👊🏼


  2. It has been such a wonderful experience working with you for just a teeeny tiny part of the CW-X business adventure! We really hope that wrapping CW-X will be as smooth as it can be and that whatever the future holds comes without any major challenges! ❤ ❤


    • Awe man, thanks for being there for us every step of the way! If anything, I’ve gained such a special friend in this whole process!


  3. Setbacks such as these mean you have Tried. It is a setback emotionally and financially. I know you are resilient and strong minded. You WILL succeed on another venture because you actually get stuff started and done! Nothing is impossible… your determination will see you through! Love and light x


    • Boy have we been looking! That’s the plan and luckily we have the import license & business bank account so step one and two are out the way. Research research research!


  4. This present you guys with such a opportunity. Why not find another brand…why be limited to one Brand. You have a website, platform already. You could import still if you wanted. I know IKEA products are brought to SA without approval. Surely there are other brands that would love to be sold in Africa. I would carry on!

    Liked by 1 person

  5. So sorry Bronwyn and Karl. It must be heartbreaking. But with all that you have learned you now know what you’re both made of and know that you can make a success of your next opportunity! Maybe designing your own brand is on the cards……


  6. This is devastating news and I’m so sad to hear this!!! The combination of the two of you and such an outstanding product was just incredible!!! I will have to stock up and will be in line to buy some items as its not available anywhere else in SA as far as I know.

    Liked by 1 person

Please feel free to share your own thoughts, I love it when you do!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s