We’re closing down

When KK read me the email, it truly felt like someone had punched me in the stomach. For a couple of days, we both floated in a bubble of denial, hoping our contact in the US would reply to our list of frantic questions with a solution. It never came.

The news was not what we were expecting to hear. They have decided to restructure and stop the international distribution model. Basically, our supplier will not be supplying us with anymore stock and advised us to close down the CW-X SA business.

Gutted. Angry. Relief. Disbelief. Hurt.

The timing was bitter sweet. After spending so many months getting our business up & running, we had just engaged in negotiations with a few partners to start advertising in top notch media. After a great evening hosting a stand at the Valentine’s Day Night race at Harriers, we had made plans with a few other clubs to sell our goods. Business had picked up! The tingling excitement when my phone beeped signaling a new order had come in never grew old!

Now we are sitting with the dilemma of swapping our growth strategy for an exit strategy.

It’s the weirdest thing. I’ve ping-ponged between feelings of complete sadness to days when I look back and at how much KK and I were able to accomplish in the last couple of months.

There are no regrets.

The purchasing process, registering our company, opening up bank accounts, setting up the website, learning about the product, selling to customers, the late nights of prepping social media posts and running campaigns on Facebook & Instagram. Every day I felt more alive than ever!

KK and I learnt so much about ourselves and one another too. Want to know how strong your marriage is? Run a small business part-time with your spouse! We’ve grown tremendously during this journey together.

The pic is dark but it was a selfie we took the evening we had finally signed offer & loaded the car with stock. We were entrepreneurs!

The first delivery! After being held up at customs for 5 weeks, this was one of the highlights! Unpacking boxes of our very first order of stock!

The Sunday afternoons practicing setting up the banners and gazebo in our garden.

We can’t thank our family & friends enough for the support during the last couple of months. You have been part of the success and the fun. The excitement you showed, the stories you listened to, believing in our vision. It has meant so much!

Thanks especially to all our brand ambassadors and loyal CW-X fans: Dan, Kirsty, Gwynn, Timaya, Advocate Karen, Julia and Zara, Carl, Isabel, Jonty and Portia. It was a hell of a ride!

So where to from here? A huge clearance sale of the stock we purchased. Updating the site to reflect the sale prices and trying to get back as much of our investment as possible. The learnings continue and I suspect it’s preparing us for our next business venture.

As readers who follow my blog, you’re the first to hear the news before we send out official comms to our customer database. The good news is that you’re also the first to take advantage of the sale prices. Head over to the site to grab first dibs on the most amazing running clothes you will soon not be able to get locally before we shut down the site.

Parkrun taught me *this* about going into 2017

I knew how much I hated running cross country so the thought of waking up on a Saturday morning to run parkrun did not appeal to me at all. When all my running friends were clocking up parkrun milestones, I kept a low profile.

But it was the incessant nagging from another Running Junkie, Francis, which I simply could not ignore any longer and decided I’d run my first parkrun, but also to celebrate her 50th one.

And did I enjoy myself? Will I be back? In thinking of answers to these questions some things stood out for me from my parkrun experience.

Some positives and negatives which I’m calling “parkrun lessons to take into 2017“…

1. Don’t knock it ’till you try it: It wasn’t fair of me to have made up my mind about parkrun without ever having run one. Often what stops us from doing something is a preconceived idea which prevents us from giving things a chance. I’m going to take more chances in 2017 and be braver.

2. There’s always admin: If I must be honest, the whole barcode story of parkrun irritates me. With everything online nowadays, I wish parkrun had an app that would sync automatically with the likes of Strava, Garmin, Nike+ etc. to record your runs. But I guess in life, not everything is that easy. There are and will always be bloody admin; the stuff we all hate to do. Just do it!

3. Allow people to carry you when the going gets tough: A man ran to the finish line carrying his dog on his shoulders. Classic move! In chatting to him afterwards, he said the little guy got to 1km and was tired and couldn’t go on anymore. I don’t ask for help as often as I should. I carry around my stress and anxiety and don’t allow myself to acknowledge that some days, I need help. I know that I am surrounded by the most amazing family & friends who will gladly, and without hesitation, lift me up on their shoulders and carry me. Figuratively, of course! Don’t panic loved ones!

4. Push through the uphill struggles because the downhills come. Eventually: Delta Park parkrun starts with a crazy uphill but as you reach 3kms, it’s all downhill to the end. I kept hearing Coach Dave tell me this as we ran. I didn’t believe him, but when that downhill arrived, man it was glorious and I picked up my pace. When the going gets tough, be patient, the downhills will come Bron.

5. Make time to celebrate: To celebrate her 50th parkrun, Francis arrived with bottles of bubbly and cake. Dressed in her well-deserved red 50th parkrun t-shirt, it reminded me that we don’t take time to celebrate our successes anymore in life. We don’t stop to acknowledge what we’ve accomplished and we don’t reward ourselves for the hard work we put in. We need to do more of that! And we need to celebrate with our family & friends more often!

Here’s to an amazing 2017 year ahead, and yes, more parkruns!


If anything, 2015 taught me this…

There are three races that I ran in 2015 which taught me incredibly valuable lessons which I’ll be using as a guide in 2016.

1. RAC 32km Tough One – Lesson: Set big, hairy, audacious goals

RAC 32 km road raceI had never run further than 21kms and this distance frightened me! I had sleepless nights worrying that I’d fail. In the weeks leading up to the race, it consumed my thoughts. But I did it! And loved it! I experienced moments of pleasure as well as extreme doubt & pain on the day. There were blisters. But wow, I floated on air pretty much for days after the race.

I realized this:

  • I must set goals that are so big, they fundamentally change my life
  • I need to ensure I surround myself with people who believe that I can achieve my goals
  • Always believe in myself! I proved that day that I can achieve anything I set my mind to
  • I also learnt that in life, the journey is not always easy and there will be uphills. But each & every step will get me to that finish line! It’s the rule of running.

2. Kaapsehoop 21.1km – Lesson: Write your own story

Kaapsehoop half marathon FinishI had heard the stories that this race was easy, flat (downhill) and a piece of cake. In fact most people spoke of PB’s. I believed them and repeated their stories with confidence. But on race day, my experience was different. The race was tough. The weather was unbearably hot. The camber of the road was painful and I did not manage to shave off the time I had expected to.
I know now that:

  • I shouldn’t believe everything I hear
  • I need to get the facts for myself and not blindly follow the masses
  • Make up my own mind. Have my own opinion
  • In every situation, everyone has a unique story to tell. What’s mine?

3. Two Oceans half marathon – Lesson: Sometimes in a race what matters is who runs along side you

Two Oceans Half marathon 2015If you’ve followed my blog then you’d know that Two Oceans and I have not had the easiest of relationships. In fact I’ve hated the race since I missed cutoff a few years back. But last year I ran the race with my Dad. We ran together the entire way and as the light drizzle came down and we chatted and laughed at stories along the way, my fear and anxiety of the race disappeared. I didn’t care what my pace was or what my finish time would be. Nothing could take away that special moment.

This wonderful memory showed me that I should:

  • Focus on the right things in my life. Look around and appreciate what really matters
  • People who matter will always be there for me
  • Realize that the reward is not the medal. It’s the family & friends in my life that run my journey with me each & every day!

All in all I’m truly blessed that I am able to run. It’s not about how fast or how far I run. It’s the fact that I’ve started 2016 fit, healthy and happy. Here’s to a wonderful year ahead! Enjoy the run…

Out of the mouths of heroes

Staring in awe at the London 2012 Olympic gold and silver medallists at a function recently, I was struck by the fact that they are just ordinary people with an extraordinary drive and passion for their sport.

In between my bacon and eggs and the hundreds of other people who had arrived to catch a glimpse of the heroes, I whipped out my blog book *nerd alert* and took notes as the MC was interviewing them.

In front of me sat Cameron van der Burgh, Chad Le Clos, Caster Semenya and the four rowers John Smith, Matthew Brittan, Sizwe Ndlovu and James Thompson. Here are some of my favourite snippets I managed to write down:

Each and every one of them had that one person in their lives who believed in them. For Caster it was Maria Motola, for Chad, his dad Bert, for rower Sizwe Ndlovu, his headmaster. It’s that one person who never gave up on them and believed in them to the end. It’s important in life to find that person who sees your talent, sees your potential and is with you right until the end.

The sacrifices made are enormous! They are not normal people with normal 9 – 5 lives. They have to watch what they eat and drink, especially the four rowers who needed to ensure they remained at the lightweight under 70kgs level or else they would be disqualified. There is no time for dating, for partying, for holidays or even spending quality time with loved ones. You cannot let your guard down because youngsters are watching you as role models. There is a lot of pressure.

The medallists trained every single day, 7 days a week with every 5th Sunday off. 48 weeks of the year, going full ball and flat out. Most of their days involve training twice a day with gym workouts in-between and physio or yoga or pilates squeezed in there somewhere too. In the words of the rower John Smith, “We trained like slaves but raced like kings”. *This oke was my fav!* After 4 years of hard, dedicated training, it’s all over in a matter of seconds. If you don’t get your medal, it all starts over again.

Best of all is when each of them were asked what they did in their spare time, they all said one thing: Sleep! I guess at least I have one thing in common with them.